Influence of pull factors on the travel motivation of foreign tourists towards Bodrum-Turkey destination

The pull factors play an important role in effectively marketing a tourist destination. Therefore, the purpose of study was to determine that affected foreign tourists' choice Bodrum as their holiday used questionnaire technique order collect data from tourists visiting destination 2019. frequency analysis and statistical tests such reliability analysis, factor t-test variance were applied obtained through survey. As result affecting preferences found out being price, accessibility, promotion marketing, service quality, safety security. Among these for tourists, security identified most factor. This suggests effective choosing